Look beyond the Interview Brain: Measure System 1 Thinking

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Traditional interviews and psychometrics only measure System 2—our slow, rational, conscious thinking (t𝘩𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘳𝘢𝘪𝘯 𝘵𝘩𝘢𝘵 𝘬𝘪𝘤𝘬𝘴 𝘪𝘯 𝘸𝘩𝘦𝘯 𝘸𝘦 𝘬𝘯𝘰𝘸 𝘸𝘦’𝘳𝘦 𝘣𝘦𝘪𝘯𝘨 𝘦𝘷𝘢𝘭𝘶𝘢𝘵𝘦𝘥).

But real leadership doesn’t happen in a quiet room with time to reflect.It happens under pressure. In ambiguity. With incomplete information.That’s is in System 1—our fast, intuitive, and unconscious decision-making engine (t𝘩𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘳𝘢𝘪𝘯 𝘸𝘩𝘦𝘳𝘦 𝘪𝘯𝘴𝘵𝘪𝘯𝘤𝘵𝘴 𝘭𝘪𝘷𝘦. 𝘞𝘩𝘦𝘳𝘦 𝘣𝘪𝘢𝘴𝘦𝘴 𝘩𝘪𝘥𝘦. 𝘞𝘩𝘦𝘳𝘦 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦 𝘴𝘩𝘰𝘸𝘴 𝘶𝘱).

The 𝐓𝐰𝐨 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 framework—System 1 and System 2—was popularized by Nobel laureate 𝐃𝐚𝐧𝐢𝐞𝐥 𝐊𝐚𝐡𝐧𝐞𝐦𝐚𝐧 through his landmark book Thinking, Fast and Slow (2011). His work completely reshaped how we understand decision-making.

𝐀𝐧𝐝 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐞𝐫𝐞 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐨𝐨𝐥𝐬 𝐟𝐚𝐥𝐥 𝐬𝐡𝐨𝐫𝐭: You can’t just ask someone how they will act in a crisis. You have to watch them navigate one - while providing a pleasant user experience - 𝘢𝘯𝘥 measure their bioparameters as they navigate it.

𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐏𝐕𝐋𝐒360 𝐜𝐨𝐦𝐞𝐬 𝐢𝐧: We use immersive Virtual Reality where we create high-stakes simulations to measure how leaders actually react and behave—not just how they say they will. By capturing System 1 responses, we uncover what’s beneath the polished surface:

𝐈𝐧𝐬𝐭𝐢𝐧𝐜𝐭𝐬

𝐉𝐮𝐝𝐠𝐦𝐞𝐧𝐭

𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐟𝐢𝐭

Don’t settle for assessing only whats above the surface. Start measuring what truly drives leadership. 𝑰𝒏𝒔𝒊𝒅𝒆.

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Learn more about the science behind it:

On Applied Business Context:

Data and Intuition: Good Decisions Need Both (HBR) explains the value of combining fast, intuitive thinking with slower, analytical reasoning

The Academic Reference:

The full paper of Daniel Kahneman: A perspective on judgment and choice: mapping bounded rationality. American Psychologist, 58(9), 697–720.

The full book:

Google Books (with preview):

The Digest:

Explanation of System 1 and System 2

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